- Virgil Abloh and Mercedes-Benz have finally released their collection, which saw Abloh redesign the iconic G-Wagon.
- The collaboration was initially teased in July.
- In an interview with Hypebeast, Abloh and Mercedes-Benz Chief Design Officer Gorden Wagener talk about how the collaboration came to be.
- Visit Business Insider’s homepage for more stories.
Initially teased back in July, “Project Geländewagen” — a first-of-its-kind collaboration between Mercedes-Benz and Virgil Abloh — has finally been unveiled. Working with Mercedes-Benz Chief Design Officer Gorden Wagener, Abloh has designed an artistic model of the iconic G-Class, which celebrated its 40th birthday last year.
As owners of a G-Class car themselves, Abloh and Wagener used their personal experience when considering how Mercedes-Benz designs could be seen in a new light. Their aim was to drive luxury away from a polished and flawless aesthetic, instead creating something that was more raw and natural.
The exterior of the car