In business as in life, there’s good timing and there’s bad timing. Guess which one describes Company C’s move to Storrs Street.
“We moved to a new location just as COVID hit, and now we are reopening in what I think has always been the slowest time of year in Concord, mid-summer,” said Walter Chapin.
Chapin and his wife, Christine, founded the home decor store and design studio in their Concord home in 1994 and have expanded nationally over the years. The company’s designs and products are sold through scores of independent and regional stores – including New England stalwarts such as Jordan’s Furniture, Boston Interiors and Circle Furniture – as well as its local store that opened more than a decade ago on Old Turnpike Road, chosen because there was room for both the store and warehouse.
“That’s an atypical retail location because retail was not our primary business.