Once upon a time, Nokia and then Samsung held the crown for having a confusing number of similarly named phones. The new Nokia under HMD Global is still catching up while Samsung has opted to go on a diet and now LG seems to be trying to claim the throne. After a near-silent launch of an LG Q31 in South Korea, the phone maker is now announcing three new phones for its budget K series, offering a more up-to-date aesthetic and one strange design, all with prices that might sound like a miracle given today’s smartphone prices.
LG loves talking about how it is bringing premium features to affordable phones but, to be clear, its definition of “premium” can sometimes be really loose. The old LG X series would each bring at least one notable feature from the company’s flagship model for that year. The LG K series, on the