From House Beautiful
John Lewis & Partners has revealed its top Christmas decorating themes for 2020, taking inspiration from art movements around the world.
The department store’s key festive trends offer something for everyone this year. ‘This year’s themes have been inspired by the colour and ideas within art and the belief that art is for all,’ says Jason Billings-Cray, Partner and Christmas Buyer. ‘Christmas is a time for being creative, whether that means the time and effort put into preparing your home or simply bringing friends and family together to make great memories.’
John Lewis opened its online Christmas shop in late August, 10 days earlier than last year, after recording a 370 per cent year-on-year increase for Christmas searches online. Christmas products will be available in store across the UK from 25th September.
The retailer starts planning for Christmas over a year in advance to research and create its seven trends.
‘This year we have delved into and found inspiration in many art movements from around the world to offer a fun and alternative look at festive decorating,’ says Dan Cooper, Partner & Christmas Buyer. ‘All our planning however could never have predicted the changes that have taken place over the past few months.
‘We’re seeing many of our customers turning their hands to crafting, learning new skills and reconnecting with their communities. This year we believe it’s more important than ever to celebrate every moment we can and spread joy where possible.’
Ready to see some key Christmas looks for 2020? Take a look at John Lewis’ key themes below:
This art movement is characterised by the Bloomsbury Group’s work of literature, thought-provoking modern attitudes to feminism and economics. Inspired by the movement’s soft illustrative style, this collection features cosy, nostalgic decorations and touches of warm copper paired with bold, complementary colours, such as purple and blue. It’s described as ‘an eclectic marriage of bohemian and chic, with a love of vintage’.
Photo credit: John Lewis & Partners
How to get the look:
John Lewis explains: ‘Rooms filled with books, antiques, hidden treasures and art handed down through the generations would suit this look. Add natural materials such as thistles, fruits and berries with woven baskets and rich velvet stockings to add warmth. Darker faux fur and patchwork designs work well here.’
House Beautiful’s top pick:
We love this cute table lamp Christmas tree decoration. The red velvet shade and gold detailing gives it a luxe finish.
Inspired by European painting and sculpture from the 14th-17th centuries, this theme takes classical references from the Renaissance frescoes, updating it with a contemporary twist through the use of feathers, velvet and pearls etc. Elegant and ornate, this theme comprises beautiful decorations in a palette of soft pastels and gold for a touch of luxury, and references to literature and music are reflected in tree decorations and sprays. This theme is ideal for the glamorous, city living customer that enjoys hosting beautiful, indulgent dinners at home.
Photo credit: John Lewis & Partners
How to get the look:
John Lewis explains: ‘Think extravagant feathers, luxurious embroidered soft furnishings with delicate pearls, and faux fur to add texture. Drape garlands, beads and sprays over bannisters and mix with beautiful pastel accessories. The colour palette includes soft pinks and builds through to blues and greens with hints of metallic gold.’
House Beautiful’s top pick:
This theme is home to some really gorgeous baubles (the pink mushroom and the jewelled turtle are among our favourites) but we think this teal hanging grapes bauble might just top the list.
Influenced by the striking architecture and jewels of the Art Nouveau period, the style is glamorous and opulent with rich materials and extravagant accessories, including animal prints and bold characters such as peacocks.
Photo credit: John Lewis & Partners
How to get the look:
John Lewis explains: ‘Mix luxe materials such as silk, cut glass, velvet, marble and heavy rich jacquards against deep blues, yellows and metallics. Barware plays a heavy role in this theme, think gold cocktail shakers, champagne saucers and striking bar trolleys with animal print accessories.’
House Beautiful’s top pick:
This Gatsby fan bauble is so chic – one is not enough!
This theme is inspired by the reaction against Impressionists’ concern for the naturalistic depiction of light colour. This trend uses vivid colours through real-life subject matter, whilst emphasising geometric forms. Exotic animals and eccentric home furnishings are key to this collection. This trend would suit those inspired by travel, world cinema and antiques, with interests in nature and wellbeing.
Photo credit: John Lewis & Partners
How to get the look:
John Lewis explains: ‘A bright, painterly, tropical-inspired palette, with narrative prints featuring insects, exotic birds and animals from the jungle. The palette builds from greens to yellows and oranges with splashes of blues and reds throughout the decorations. Think bold mosaics, hand blown glass and painted ceramics with embroidered stockings and alternative tree toppers.’
House Beautiful’s top pick:
We love the bright, vivid colours and delicate detailing on this bell flower bauble.
Photo credit: John Lewis & Partners
Inspired by Pop Art and other modern art movements, this theme features decorations for children, including art materials, diggers and dinosaurs. The collection plays with light and colour through abstract themes, reflective surfaces, glass effects, foils and beading.
Photo credit: John Lewis & Partners
How to get the look:
John Lewis explains: ‘To recreate this look within the home, build on a contemporary interior that has unique pieces of furniture and bold geometric shapes that characterises the room. Add colour through neon lights, metallics and sequins and fun multi-coloured wreaths. This theme is about experimenting with colours, being as brave and bold as you dare.’
House Beautiful’s top pick:
This gold balloon dog bauble is fun and playful – and kids will love it.
This theme is based on the Impressionism movement in the 1870s and 80s, characterised by small, thin delicate brush strokes with an emphasis on depictions of light movements. This theme works well in a rural setting, and lends itself to a mindful retreat filled with home-cooked dinners and long country walks in the snow.
Photo credit: John Lewis & Partners
How to get the look:
John Lewis explains: ‘The colour palette builds on a neutral base with light blues, teal and lilac coming through the tree decorations. Layer faux fur and chunky knit home accessories with natural elements to create a snug and cosy setting. Ceramics and linens are perfect for this trend on the table with eucalyptus and a frosted spray above the table.’
House Beautiful’s top pick:
We love the detail on this cute reindeer tree decoration. It gets our vote!
Photo credit: John Lewis & Partners
The rediscovery of Japanese art and design by western culture reinvented this movement in the 21st century. The modern illustration style and vivid colours have inspired the tree decorations with bright flowers, berries and dragons. This theme is perfect for contemporary, open plan living spaces.
Photo credit: John Lewis & Partners
How to get the look:
John Lewis explains: ‘The colour palette for this look moves from bright red through fuschia to metallics. Cut glass, high shine finishes and laser cut paper embolden this trend, along with blossom sprays and poinsettias for softness. The living space is simple, pared back with a clean style, suitable for someone in a suburban area that enjoys spending time in the local surroundings.’
House Beautiful’s top pick:
We’ve got a lot of favourites for this trend – including the red teapot bauble, ramen bauble and red fan (similar to the blue Art Nouveau fan mentioned earlier) – but this kimono tree decoration is a must-buy.
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Recap John Lewis’ Christmas shop opening last year…
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