Ever since states began legalizing medical and recreational marijuana, the cannabis industry has formalized and sophisticated what once was a cottage industry of product innovation and adventurous designs. We’ve advanced from fragile, mundane bongs and plastic bags to dual-action, customizable vapes with trendy, child-resistant packaging. Successful design melds both creativity and functionality for an eye-catching product that can efficiently and accurately deliver the user’s desired outcome while keeping the product fresh for weeks, if not months.
It’s not an easy accomplishment. To create a product that withstands the test of time, whose design draws upon societal trends and is convenient to use requires copious amounts of effort and resources. This innovation of industry-leading new products is clearly anything but random, instead transpiring from the minds of creative and brilliant designers after extensive brainstorming and numerous revisions. Greenlane Holdings Inc, one of the largest global sellers of premium cannabis accessories, child-resistant packaging, supply and specialty vaporization products, knows this and through their efforts has earned a reputation as a purveyor of enabling creativity and for bringing to market exciting new products.
The secret to Greenlane’s ingenuity lies in its team of industrial designers tasked with innovating new and safe vape accessories, packaging and products. There’s a well of creative inspiration springing up from Greenlane Studio – a beautiful and contemporary design studio based in Hermosa Beach, California. Spacious and serene, Greenlane ensured the team could focus on forward-thinking ideas with minimal roadblocks on the path from the initial idea to the finished product.
The office is decked out with modern technology, including multiple types of 3D printers, laser cutters, prototyping machines and standard shop equipment , that allows the designers to experiment freely and push the limits on their ideas. Here, they’re able to test the properties and dimensions of their prototype to ensure it functions properly and the size is appropriate before sending off to a factory for a sample. Taking a simple 360 around the room reveals just how many samples they’ve created, with overflowing bookshelves against every wall.
There is also a table for every phase of the design process. One is for gathering to discuss ideas and brainstorm designs, while another is dedicated to sketches and blueprints. There’s yet a third atop which products the designers have created over the years for comparison and inspiration. Greenlane ensured that every designer has their own personal space to work, with communal areas that encourage free-flowing discussions to build upon an individual’s concept.
It’s a brief tour through the one-roomed airy space, but it’s all one needs to recognize the extraordinary degree to which Greenlane invests in and cares for its design department. Their fierce commitment to design has helped give rise to cutting-edge products and led the company to build industry-leading brands such as Higher Standards, whose pipes BuzzFeed deem “too pretty to smoke” and whose stores are considered to “look more like a home decor boutique than a smoke shop,” according to Rolling Stone. They collaborated with the Keith Haring Foundation, as well, to create their K.Haring Glass Collection by Higher Standards, an array of glass accessories printed with Haring’s groundbreaking imagery.
Greenlane was also closely involved with Pollen Gear, a company renowned for its innovation of child-resistant cannabis packaging, for three years to promote their mission before acquiring the company in 2019. The acquisition supplied the Pollen Gear team with additional tools and resources to really drive their innovation forward, and together they work to create original cannabis packaging solutions that promote product safety and responsible consumption in legal cannabis markets while preserving an attractive look and feel. The partnership has already proven prosperous, with the debut of their SoftSquare Jar this past July. Between the jar and their other unique and playful designs that never cut corners on responsibility, competitors are copying Pollen Gear’s original designs with replicas popping up everywhere.
Greenlane’s commitment to design benefits not only their brands or consumers, but also the entire cannabis industry, by forging new approaches to product design and supporting the complex process required to develop an original product. From a suite of digital design products to laser cutters, Greenlane Studio allows their team of highly-skilled designers to test every aspect of each design, from how it feels to how it looks. Through their commitment to design innovation and excellence, Greenlane is a leader in new and popular cannabis products that consumers love and trust, with the Hermosa Beach design studio as the perfect creative space for their team of designers to that mission forward.